25 September 2011

The ASOS Shopping Application


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Sep 25, 2011 18:00 ET

The ASOS Shopping Application

LONDON, September 25, 2011/PRNewswire/ --


A Free Shopping App for the iPhone, iPad and iPod Touch

ASOS, the online fashion and beauty retailer, announces the recent launch of its shopping application, giving an elevated user experience when browsing and purchasing from the site, using an iPhone, iPad or iPod Touch.

James Hart, ASOS e-Commerce director, says:

"Following year-on-year growth of over 800% in mobile revenue, I'm delighted to release our iPad and iPhone shopping apps. We decided to take a considered approach to releasing these first apps, so that their foundations were rock-solid, thereby allowing us to now develop and improve the experiences."
For completely synchronised account management, shoppers can also seamlessly integrate between the website, mobile site and app. Key shopping features, such as "Save for Later" - where products of interest are saved from the category results page to review in the customer's preferred timeframe - and "Shopping Bag" will be accessible upon sign-in.

Additional features exclusive to the app include the ability to search and locate local drop-off points (by map) for returns, and saved searches to access favourite types of products faster.

Hart commented further:

"We also wanted to make sure the app synced with the main site, so we built APIs to do that. As a result, we've delivered real-time stock availability and your Bag and Saved Items syncing with your main ASOS account. Finally, we've built some app-specific features in such as offline browsing of 'New In' items, for those underground moments, and a new My Searches area; both designed for speed and convenience on the go. Watch this space for much more over the coming months."
The launch comes one month after the ASOS Magazine app, and a year since the dedicated mobile site, in a series of innovative new technological platforms from the global online store, which added Australia and Italy to its site portfolio within the last week.

Source: ASOS via PRNewswire

For further information or images, please contact: International, Kevin Fegans, kevinf@asos.com, +44(0)20-7391-3798





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